Super Me Case Study Answers

Improved Essays
Group 23 – ‘Super-Me’
Overall feedback
You have identified an important and growing lifestyle trend in healthcare and health management. Given the budget cuts to the NHS in the UK and pressures on getting personal attention and care from Doctors and GP’s at an affordable cost, personal management of long term health conditions is a key concern of patients.
The proposal is quite comprehensive, covering and providing a level of detail on all the major headings such as market opportunity, customer segments, product features and benefits, business projection of revenue and costs etc.
However your overall brand and marketing solution and response to this significant trend and market opportunity, is centred predominantly on a ‘Super-Me’ smartphone
…show more content…
For example, the same NESTA study referred to in the Market opportunity definition also states that there is huge resistance by LTC sufferers to sharing personal data, even with medical professionals. 54% of patients believe there is no value in sharing their daily health records even with their doctors. While nine out of ten GPs find this data useful, only 16 per cent of people with on-going health issues are choosing to actively share this information - generated by wearable’s, apps or from peer support groups - with their …show more content…
This would include significant investment in paid/owned and earned media targeting all of these disparate groups to gain awareness and participation.
More detail is required on how the ‘Super-Me’ business model would work. The funding required (£1.5 m) has been provided with certain assumptions which should be revaluated in terms of how much will need to be spent on paid media. Further through the current five year projection of revenue, it is unclear how many paid subscriptions are required each year and how the app revenue would be built up. Actual numbers rather than top line revenues would be more tangible. It also appears from the graphs that the start-up company, even with current marketing spend levels would not break even within the 5 year period, which could potentially reduce its attractiveness to a potential buyer. Though if credible rationale is given to the rapid adoption of the ‘Super-Me’ health management ecosystem, which leads to rapid sales acceleration, this may not pose much of a

Related Documents

  • Superior Essays

    Duty To Care Role

    • 1520 Words
    • 7 Pages

    A Duty to Care: The Role of a Nurse in Circumstances of Patient Nonadherence Health care professionals are all too often aware of the lifestyle choices that have led the patient to seek treatment in their care. However, the implications of these lifestyle choices and issues that can arise from nonadherence are often downplayed or simply disregarded by the patients despite the urgency of the matter being expressed by the health care professionals. In other words, sometimes, the patients refuse to alter their lifestyle for the preservation of their own health. This can be frustrating, to say the very least, but it does not, under any circumstances, dismiss the health care professionals from their duty of care (Laken, 1983).…

    • 1520 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    Introduction A common issue in all health care fields is adherence to treatment. It is difficult for individuals to change their behaviours and to maintain those behaviours. Every person has their own perspective on their health and makes decisions about their health in different ways. Some individuals deny that they have a health problem, some are reluctant to manage their health, and others follow advice from practitioners without question.…

    • 1212 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    SMART Goals for Nursing Self-Care Nursing is a demanding and often stressful profession. Nurses can experience and get caught up in busy workloads, long hours, physical labor and emotional strain on a daily basis. As health promoters it can be surprising that nurses are found neglecting their own health.…

    • 914 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smartphones will remain for a long time. These little computers we all bear in our pockets throughout the day, consistently presenting new updates and newly design features every year, which means new users will be "hooked" to buy a smartphone. This is uplifting news for Apple, Google, Samsung, HTC, and the various companies profiting from smartphones. Over the past couple years, the number of people who uses a smart phone has been expanding rapidly. As indicated by the Pew Research Center, “about 64 percent of Americans owned smart phones in October 2014”…

    • 636 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Superintends Case Study

    • 422 Words
    • 2 Pages

    Rep. Perales meetings on Friday 2/17: Key points Greene County Superintends and Legislator Meeting: • Majority of superintends oppose new tests suggested in the new budget because: - In addition to the tests required by the federal and state regulations, schools have internal pre-requisite screening and tests for certain class. Students take up to 30 tests already. - Parents and students are tired and complaining about excessive testing - Tests are proven to be ineffective instead creativity, problem solving, and acquiring soft skills should be encouraged • Superintends find the top-down approach to education ineffective.…

    • 422 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    ). Several factors contribute to poor health outcomes including patient noncompliance. People with chronic illness struggle to juggle the competing demands of their lives, as it relates to the challenge of managing their health. The cost of illness, the personal limitations imposed by ill health and the obstacles faced in…

    • 50 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    1. Better Health. At Home. Telehomecare is an innovative way to manage your health, bringing care right into your home with special gear that helps to monitor your condition. 2.…

    • 102 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Emergency Replacement

    • 895 Words
    • 4 Pages

    This final example points towards how rapidly Apple, Inc. (2016) product line improves over the course of a year, which sheds light on how quickly expensive products become irrelevant, outdated, or obsolete, especially in the mindset of today’s society. Subsequently, it is the depth of a marketing strategy that Apple creates a buy into new and loyal customers. In as much as new and improved are attractive to consumers where many try to “keep up with the Joneses” (2016), it remains the individual’s responsibility to decide how realistic Apple or like product offering will benefit personal life and decisions when narrowing down most obvious…

    • 895 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Medication Adherence in Primary Care Treating chronic illnesses usually includes pharmacotherapy management. Even though medications are effective in treating and preventing progression of disease processes; “their full benefits are often not realized because approximately 50% of patients do not take their medications as prescribed” (Brown & Bussell, 2011, p. 304). Woo & Wynne (2012) stated that “poor medication adherence leads to increased healthcare costs; 33 to 69 percent of medication-related hospital admissions are related to poor adherence, at a cost of $100 billion per year” (p. 24). Brown and Bussell (2011) explained a person’s behavior in taking medications, following a diet, and/or lifestyle changes can greatly improve the health…

    • 1763 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Apple vs. Android If you’ve ever had any doubts regarding the demand for smart phones, research done by IDC states that the global smart phone market has topped 1 billion shipments, covering about one seventh of the world’s population, a new milestone. Most everyone can agree that smart phones are a familiar way of life, but the big debate is whether a user’s best option is to pick out an Apple or Android device. While both Android and Apple dish out portable technology that keeps us connected, they go about it in contrasting ways.…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    More often than not, going to the doctor’s office or the hospital usually results in a trip to the pharmacy. As someone who gets sick or injured quite frequently, I can speak from experience about the way doctors treat most health problems; they almost always recommend drugs. Whether it be a minor ailment or a major affliction, chances are that you will be prescribed antibiotics, pain relievers, steroids, or even an operation. However, the one thing that doctors will always avoid telling you is that nearly all common disorders can be treated naturally.…

    • 783 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In this essay, I am going to effectively explain the importance of the 4P’s framework in the marketing strategy of Samsung. Firstly, I am going to briefly go through the history of Samsung as a firm. Samsung electronics was founded in 1969 and quickly became a competitor in Korean market. During this period there was a surge in the home electronics industry and this allowed Samsung to diversify into the electronics industry. During the late 1970’s and the early 1980’s, Samsung electronics expanded globally and they continued to focus on electronics.…

    • 1154 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Apple Swot Analysis Paper

    • 1040 Words
    • 4 Pages

    A strategic plan is devolved through the process of environmental scanning, or a system of monitoring and evaluating information from internal and external environments to an organization. The easiest way to conduct an environmental scan of an organization is through a process called a SWOT analysis; an analysis of a company’s internal strengths and weaknesses, and external opportunities and threats in the marketplace (Wheelan, Hunger, Hoffman and Bamford, 2015). Apple, Inc. has been a dominant force in the hardware and software market for many years after the release of the first iPhone in the mid 2000’s. Strengths…

    • 1040 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Importance Of Patient Compliance

    • 1028 Words
    • 5 Pages
    • 5 Works Cited

    These obstructions are “(1) time, (2) low priority, (3) fear of the unknown, and (4) lack of companionship or support” (Murimi & Harpel, 2010). When schedule conflicts and time constraints create excuses, providers can offer night and weekend timeslots for appointments and educational seminars, thus improving compliance. Educational seminars can be very helpful for clients in addressing the importance of compliance and providing an opportunity to provide answers to the existing unknowns. Clients can be motivated as they engage in “fun activities” that teach them to see the importance of changing their lifestyle. When families are encouraged to attend and other incentives, such as free meals, are offered, patients are more likely to participate (Murimi & Harpel,…

    • 1028 Words
    • 5 Pages
    • 5 Works Cited
    Superior Essays
  • Superior Essays

    Over the course of human history, we have always done business of one kind or another. From transactions in the market, to transactions in the stock exchange; business is everywhere. Business is simply the means of exchange, between two or more people. The only thing that is changed about business is how we communicate with others: the tools we use to control these same transactions. In the past we have had various ways to communicate, such as: in person conversations, letters, telegrams, telephones, email, etc.…

    • 1125 Words
    • 5 Pages
    Superior Essays