The Super Bowl locations are determined years in advanced so that cities are able to plan accordingly to accommodate the attraction. In order for a city to host a Super Bowl, bids must be placed and the NFL owner assess the bids. They take into consideration things such as the stadium quality, capacity, parking, restaurants, temperatures and guest accommodations. As of today, the Super Bowls have been played in only three cities: New Orleans, Los Angeles, and Miami. There has yet to be team that has played in their home stadium, however, it is possible. The Super Bowl XLVIII took place on February 2, 2014 at MetLife Stadium, home of the New York Giants, in East Rutherford, New Jersey. MetLife Stadium was competing against Raymond James Stadium in Tampa, Florida and Sun Life Stadium in Miami Gardens, Florida. Sun Life Stadium was eliminated in the second round of voting. The NFL owners took voting to the fourth round for New Jersey’s bid to be selected the hosting location. This was the first time the Super Bowl was held in an outdoor stadium in a cold weather setting. Attendance for the Super Bowl XLVIII totaled to 82,529 …show more content…
The halftime performance during the Super Bowl XLVIII featuring Bruno Mars and the Red Hot Chili Peppers attracted more than 115.3 million viewers making it the most watched halftime show. Bruno Mars is the youngest artist to have headlined in the history of Super Bowl halftime. Touchdown Entertainment went above and beyond and incorporated the live audience into the halftime show. Each attendee was given a wool hat with built in LED screen that lit up on command. These hats, invented by PixMob, transformed everyone to a pixel, which then turned the stadium into one of the biggest human LED screen. The Super Bowl attracted more than 39.5 million conversations on social media. A total of 301,400 Tweets were sent during 10:00 p.m. For the Super Bowl XLVIII, the average cost of a 30-second commercial was about $4 million. There were 43 advertisers who purchased commercial time ranging from 30-second to 90-second. These advertisers risk spending so much money for these commercials, but the hefty price pays off because of the high viewership. Companies realize that these pricey exposures from the game could generate a lot of revenue. Super Bowl ads are here to stay. We often consider commercials as interruptions, but Super Bowl commercials seem to be the “must watch”. Most people who don’t watch football tune in for the