Super Bowl LI Commercials

For anyone who remembers this year’s Super Bowl LI commercials or the conversation surrounding them, then they may remember that many advertisers decided to take on a message of unity and diversity within America in their ads. It could be assumed that this was due to the more recent trends of making sure that there is more diversity or potentially in light of the presidential election. Regardless of the intensions, Google was no different than other advertisers in that they too decided to make a commercial with a similar theme, featuring their Google Home Device. Despite the fact that Google decided to follow this trend, they did it quite well and in a fairly unique way that would most likely make many want to buy their product. The advertisement begins with the view of a bus driving down the road in the middle of a forest, and then switches to the sight of someone driving past a home with a rainbow flag, representing the LGBTQ community, and then goes to a woman getting out of a taxi late at night, and a dog eagerly looking out of a window wagging its tail. This is the type of advertisement that flips through quick, but heartwarming sequences to catch the viewers’ attention, while playing a whistled version of “Take Me Home, Country Roads.” The song choice adds to the commercial’s warm feel while playing in the background as families, friends, …show more content…
During this commercial people are asking their Google Home to do things such as, “turn on the lights,” “turn up the music,” and to answer questions such as “what sound does a whale make,” or “how to say nice to meet you in Spanish.” These may sound like basic questions and commands, but when combined with the music and images of people enjoying their time both alone and with family and friends it can be seen that these moments continue to build up the happiness that could be associated with the