As this commercial has made headlines and will air on national television during the Super Bowl, it targets everyone and anyone as mentioned before, regardless of age, sex, religion, race, creed, and culture. Although, with recent allegations of domestic violence issues revolving around National Football League players, thus, the representation that clearly portrays the female as the victim in the commercial, one would only suggest that the text is considerably reaching out to the male population. The viewer’s perception, thus, response to the argument, may very well be influenced by many factors; in some cultures and or religions it is the norm that the male elicits his authority over the female through physical control, perhaps a learned behavior, …show more content…
Nevertheless, an advertising firm is paid to produce the commercial that portrays the message that the customer wants to convey. The production of such, usually involves the collaboration of several individuals that are employed by the firm. These authors initiative to create a successful commercial may be influenced by pay, by the goal of delivering the best possible service to the customer, possibly by past experiences with domestic violence, and/or personal perspective on the