Super Bowl Analysis

Americans as a society have developed a habit or a tradition of idolizing sporting events. More specifically, The Super Bowl. One part that Americans look forward to, the commercials. Some might not believe that these commercials impact our lives, but they give us a look into how others perceive each other. When companies use celebrities in their commercials, they try to attract those who idolize these people and their lifestyle. Other companies play on the viewers' humor to try to sell their product. Very few companies attempt to attract buyers through emotional connections. What does that say about Americans as a whole? Americans see these celebrities live extravagant and luxurious lifestyles and want it. Some work their whole life for …show more content…
Some companies take this approach because they believe it will attract more people and sell their product. In a way, they’re correct. A commercial simply displaying the pros of their product will not sell as well as a commercial that displays the pros and makes the audience laugh. The M&M commercial is a perfect example of this. In the commercial, the M&M turns into a human and begins to talk to people. Yes, the commercial was funny and yes, I'm sure it sold a lot or else they would not pay up to 4 million dollars just for a 30-second spot. Americans like to view this type of material because it makes them feel good. There is no wrong in that. But, if all it takes is to make one laugh to sell the product, why doesn't everyone do it. Americans are easily manipulated. Not just when it comes to selling products or super bowl commercial. Outside of that. Americans become influenced and pressured. In some way, Americans get “brainwashed”. The issue with that is: what if they don't want to? It is interesting to see how companies manipulate people with just a clever …show more content…
There is plenty of interesting aspects of the commercials that many people pass over. Companies and how they form their commercial to cater to the attention of the audience. Many questions arise from this. How do these companies see Americans? Why do they choose this group? Also, what is the result of the commercial? It is also very interesting to see the direct result of the commercial. Is the commercial good? Is the commercial awful? Is it the same commercial, but people see it in two different ways? This reveals plenty of Americans. Some Americans are just interested in the lives of celebrities because they want that life. Some Americans get manipulated by just 30 seconds of humor. Some commercials reveal that American’s bond is not as strong as we