$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.
In the article, the author discusses the importance that Super Bowl advertising has continued to gain among brand-leading companies and how strategies of achieving the best results have continued to change in the age of smartphones and social media. A review of the article will be conducted followed by a response about facts, claims, and opinions presented.
The cost of advertising on Super Bowl has doubled in the last 10 years reaching an all-time high of $5 in 2017 (Maheshwari). The rise is a testimony to how consumer attention has become important among companies. Companies have also resorted to releasing the advertisements earlier before the game so as to generate enough traction among the consumers through social media discussions. Lastly, more investments are made after the advertisements to keep the conversations going and ensuring that the commercials continue to have an impact even after the game (Maheshwari). …show more content…
In my opinion, the evolution of strategies used on Super Bowl advertisement reflects the need to utilize current smartphones and social media technologies to have the greatest impact. Therefore, early advertisements provide consumers with the opportunity to have a sneak peak of what is to come and builds up the anticipation towards the big day. More importantly, consumers are able to engage in conversations about a brand long before the advertisement is seen on Super Bowl. Secondly, investing more after the advertisements have appeared is a bold strategy of keeping the consumers engaged to the brand. While it may come with an extra cost, the impact will be
In the article, the author discusses the importance that Super Bowl advertising has continued to gain among brand-leading companies and how strategies of achieving the best results have continued to change in the age of smartphones and social media. A review of the article will be conducted followed by a response about facts, claims, and opinions presented.
The cost of advertising on Super Bowl has doubled in the last 10 years reaching an all-time high of $5 in 2017 (Maheshwari). The rise is a testimony to how consumer attention has become important among companies. Companies have also resorted to releasing the advertisements earlier before the game so as to generate enough traction among the consumers through social media discussions. Lastly, more investments are made after the advertisements to keep the conversations going and ensuring that the commercials continue to have an impact even after the game (Maheshwari). …show more content…
In my opinion, the evolution of strategies used on Super Bowl advertisement reflects the need to utilize current smartphones and social media technologies to have the greatest impact. Therefore, early advertisements provide consumers with the opportunity to have a sneak peak of what is to come and builds up the anticipation towards the big day. More importantly, consumers are able to engage in conversations about a brand long before the advertisement is seen on Super Bowl. Secondly, investing more after the advertisements have appeared is a bold strategy of keeping the consumers engaged to the brand. While it may come with an extra cost, the impact will be