3.2 In war, it is better to go for swift victories rather than engage in prolonged military campaigns. （兵贵胜，不贵久）
“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” (Sunzi, n.d.) In the case of Nike, the company should tailor its product according to the current immediate trend, such as colour trend of the season and choice of pattern of product prints. By doing so, the company should not forget the vital factor of marketing, which is to be lead of the line of products. As copyrighting a product has recently risen to be a strongly sensitive issue, it is best to avoid any clash of product concept with any earlier registered products at all cost.
Considering …show more content…
To subdue the enemy without fighting is the acme of skill.” (Sunzi, n.d.) To conquer the heart of all rivals and customers without making enemies or worse, mean any harm to them is the ultimate win to a company’s success. A good example is to improve the company internally, without any form of attacking or copying. Nike has done an excellent job in keeping its product eco-friendly, as stated earlier in 2.0 Case Development. Consistency is the key to success, as such Nike should archive the sales logs to keep track of its top selling products. They should continue to innovate without making their bestselling design obsolete A great example is how the air max shoes looks better before than the latest edition, Nike should keep the old preferable design and create a new design line for them, and name it Nike Classics. Like many companies, Nike should have a good staff etiquette. Doing this will help the company maintain a good image, even publicity because people will tell others if they are served well in a store. Another way to maintain the image of the company is to be sure that the celebrities that partnered with the company can never make any bad decisions and spoil their reputation and hurt Nike sales badly. No one wants to buy products from a company that hired bad behaved person as their …show more content…
It teaches us that we should capture our market without destroying it. By maintaining consistency and quality control, involving in charity programs and providing good training to the staff, a company can build their brand image and maintain their customer loyalty. Thus, without attacking other competitors or damaging the market, a company still success by using this strategy. This is what Sun Zi call as the need to
“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” (Sunzi, n.d.) In the case of Nike, the company should tailor its product according to the current immediate trend, such as colour trend of the season and choice of pattern of product prints. By doing so, the company should not forget the vital factor of marketing, which is to be lead of the line of products. As copyrighting a product has recently risen to be a strongly sensitive issue, it is best to avoid any clash of product concept with any earlier registered products at all cost.
Considering …show more content…
To subdue the enemy without fighting is the acme of skill.” (Sunzi, n.d.) To conquer the heart of all rivals and customers without making enemies or worse, mean any harm to them is the ultimate win to a company’s success. A good example is to improve the company internally, without any form of attacking or copying. Nike has done an excellent job in keeping its product eco-friendly, as stated earlier in 2.0 Case Development. Consistency is the key to success, as such Nike should archive the sales logs to keep track of its top selling products. They should continue to innovate without making their bestselling design obsolete A great example is how the air max shoes looks better before than the latest edition, Nike should keep the old preferable design and create a new design line for them, and name it Nike Classics. Like many companies, Nike should have a good staff etiquette. Doing this will help the company maintain a good image, even publicity because people will tell others if they are served well in a store. Another way to maintain the image of the company is to be sure that the celebrities that partnered with the company can never make any bad decisions and spoil their reputation and hurt Nike sales badly. No one wants to buy products from a company that hired bad behaved person as their …show more content…
It teaches us that we should capture our market without destroying it. By maintaining consistency and quality control, involving in charity programs and providing good training to the staff, a company can build their brand image and maintain their customer loyalty. Thus, without attacking other competitors or damaging the market, a company still success by using this strategy. This is what Sun Zi call as the need to