Due to projected population growth rate its anticipated that a significant increase in boating activities is imminent. Average household income, education, age groups and disposable income are other indicators that greatly influence the expansion of this industry. Sunshine Marina will aim to increase its market share by 5% within 6 years of its operations. For this purpose, a growth space has been kept separate that will be functional once the business flourish.
Company vision & what product or service you are going to deliver
Vision
Our vision is to examine and surpasses our customers’ expectations and matching the varying needs of changing demographics by providing optimum boating experience that will conspicuously step ahead us from our …show more content…
However, the Marina offers variety of other services that are adjunct to its core business such as gas stations, pump-out stations, watercraft maintenance, boat winterization, trailer parking, storage, fishing trips, scuba diving lessons, ice fishing and snow mobile. Sunshine Marina will offer its customers an ultimate boating and recreational experience that will outstands its position in the marina industry.
Why you selected this concept.
Considering the increasing boating trend in Canadian market, projected population growth and thorough feasibility study, bring to a conclusion that marina industry is highly profitable business. Even tough that in initial phase Marina is targeting a clientele of 35-55years of age, yet this industry is not bounded to any age limits and equally enjoyed by people of all age groups.
The excessive annual expenditure of boating activities in Canadian market and high desirability for boating slips favors all the odds of successful business operations.
Besides the owners existing business acumen of marina industry complemented by related academics, experience and skills increases the viability of the …show more content…
rental services
Scuba diving/Water ski lessons
The section of marina will be reserved for Scuba diving/Water ski lesson through third party contractors. This service will be made available to the customers at a separate charge.
Boat launch services, valet/self-service
A spacious boat ramp will be provided for the customers that will be free of charge for the members; however, non-members and customers who seek to obtain valet service will be subjected to an additional charge $25.
Pump-out station
Pump-out station will also be provided to the customers @ $7/use or $35 for a season at the convenient location of the marina.
Trailer
Trailer storage space will be made available to the customers at an additional charge of $25/linear ft
Gas station/ and boat supplies
For the convenience of the Sunshine marina customers the full service gas station will operate between 9am-6pm every week day and 9am-5pm on weekends. The gas station service is available to non-sunshine marina customers as well.
Boat maintenance workshop
Licensed boat maintenance will be available to all
Company vision & what product or service you are going to deliver
Vision
Our vision is to examine and surpasses our customers’ expectations and matching the varying needs of changing demographics by providing optimum boating experience that will conspicuously step ahead us from our …show more content…
However, the Marina offers variety of other services that are adjunct to its core business such as gas stations, pump-out stations, watercraft maintenance, boat winterization, trailer parking, storage, fishing trips, scuba diving lessons, ice fishing and snow mobile. Sunshine Marina will offer its customers an ultimate boating and recreational experience that will outstands its position in the marina industry.
Why you selected this concept.
Considering the increasing boating trend in Canadian market, projected population growth and thorough feasibility study, bring to a conclusion that marina industry is highly profitable business. Even tough that in initial phase Marina is targeting a clientele of 35-55years of age, yet this industry is not bounded to any age limits and equally enjoyed by people of all age groups.
The excessive annual expenditure of boating activities in Canadian market and high desirability for boating slips favors all the odds of successful business operations.
Besides the owners existing business acumen of marina industry complemented by related academics, experience and skills increases the viability of the …show more content…
rental services
Scuba diving/Water ski lessons
The section of marina will be reserved for Scuba diving/Water ski lesson through third party contractors. This service will be made available to the customers at a separate charge.
Boat launch services, valet/self-service
A spacious boat ramp will be provided for the customers that will be free of charge for the members; however, non-members and customers who seek to obtain valet service will be subjected to an additional charge $25.
Pump-out station
Pump-out station will also be provided to the customers @ $7/use or $35 for a season at the convenient location of the marina.
Trailer
Trailer storage space will be made available to the customers at an additional charge of $25/linear ft
Gas station/ and boat supplies
For the convenience of the Sunshine marina customers the full service gas station will operate between 9am-6pm every week day and 9am-5pm on weekends. The gas station service is available to non-sunshine marina customers as well.
Boat maintenance workshop
Licensed boat maintenance will be available to all