Sungkyunkwan University Case Study

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South Korea has established itself as a rapidly modernizing and growing global force, since their rapid expansion beginning in the 1960’s. Korea has unique business and communication styles compared to the Western World, affecting their transactions as a whole (Figure 1). Concerning business interactions, Koreans prefer to have copious amounts of context and details about the individuals they will be contacting. In accordance with this style of communication, Koreans tend to take an indirect approach by avoiding the word “no” and paying particular attention to nonverbal responses such as appropriate silence, expressive gestures, and humble etiquette. For Koreans, family dependency is extremely valued between generations. Within the schooling …show more content…
SKKU strives to uphold its four principles: benevolence, righteousness, propriety, and wisdom. Established in 1398 as the oldest university in Korea, SKKU prides itself on 617 years of excellence. In fact, this university has been recognized as the “NO. 1 Korean Private Comprehensive Universities for 3 consecutive years in the JoongAng Daily University Rankings” (skku.edu). This award takes into account employment, reputation, academic entrepreneurship, internationalization, education, and research, ultimately awarding the best comprehensive university (skuu.edu). Despite these achievements, SKKU students are having trouble integrating into the workforce because the lack of employment opportunities available for recent …show more content…
This program allows SKKU to establish an international curriculum and grant its students the opportunity to study abroad. Currently, SKKU has about 33 global dual degree programs with schools including Indiana University, Peking University, and Emory University. The partnerships with certain universities depend on SKKU’s various departments such as, Energy Science, Law School, College of Engineering, Graduate School of Governance, and the Department of Global Business Administration (Global Challenge

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