NBC Sunday Night Football has been a growing tradition for NFL fans over the past 10 years. NBC offers primetime games every sunday night usually featuring marquee teams and a great broadcasting crew. The NFL even offers flex scheduling between weeks 5-17 to ensure quality matchups. In turn, NBC usually pulls in between 20-25 million viewers per game, ranking them in the top 2 most viewed game per week. In light of this, I decided to watch a Sunday Night Football game as part of my media analysis hoping to better find trends, connections, and speech tendencies from the broadcasting crew. As a result, I found an abundance of information and connections between the narrative surrounding the game and economics, especially advertisements.
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In respect to femininity I found the SNF intro song and commercial to show portray this. I thought they really feminized and sexualized country star Carrie Underwood for her pregame song with her prancing around in a tight, shiny dress. Other feminized commercials I found included a NFL shop commercial completely for women’s apparel, a Viagra commercial portraying the stereotype of women over packing, and a girl playing football considered a “bold move” in a subway commercial. Announcer Cris Collinsworth also made a comment regarding Women in positions of leadership in sport when he noted that Wife of Jerry Jones, Gene Jones like how the practice facility looks, giving it “a woman's touch on the game of football.” When it came to race, a lot of the connections came from race and athletic ability. Announcer Cris Collinsworth noted how black wide receivers Dez Bryant and Alshon Jeffrey are both naturally talented athletes and even went on to mention Alshon even played Basketball in high school. However, he went on to mention that white Cowboys WR Cole Beasley is a blue collar receiver and a very quick and speedy guy comparing him to other white wide receivers like Julian Edelman and Danny Amendola. The other connections were about race and sports media coverage as a lot of the time announcers Cris and Al referenced white players by their last name and black players by their first. They called black players Dak Prescott, Ezekiel Elliott, Alshon Jeffery, Kevin White, Jordan Howard, and Dez Bryant by their first name (Dak, Ezekiel or Zeke, Alshon, Kevin, Jordan, and Dez) and they called whiter players Tony Romo, Jay Cutler, Cole Beasley, Dan Bailey, and Jason Witten by their last names (Romo, Cutler, Beasley, Bailey, and
Despite …show more content…
In respect to femininity I found the SNF intro song and commercial to show portray this. I thought they really feminized and sexualized country star Carrie Underwood for her pregame song with her prancing around in a tight, shiny dress. Other feminized commercials I found included a NFL shop commercial completely for women’s apparel, a Viagra commercial portraying the stereotype of women over packing, and a girl playing football considered a “bold move” in a subway commercial. Announcer Cris Collinsworth also made a comment regarding Women in positions of leadership in sport when he noted that Wife of Jerry Jones, Gene Jones like how the practice facility looks, giving it “a woman's touch on the game of football.” When it came to race, a lot of the connections came from race and athletic ability. Announcer Cris Collinsworth noted how black wide receivers Dez Bryant and Alshon Jeffrey are both naturally talented athletes and even went on to mention Alshon even played Basketball in high school. However, he went on to mention that white Cowboys WR Cole Beasley is a blue collar receiver and a very quick and speedy guy comparing him to other white wide receivers like Julian Edelman and Danny Amendola. The other connections were about race and sports media coverage as a lot of the time announcers Cris and Al referenced white players by their last name and black players by their first. They called black players Dak Prescott, Ezekiel Elliott, Alshon Jeffery, Kevin White, Jordan Howard, and Dez Bryant by their first name (Dak, Ezekiel or Zeke, Alshon, Kevin, Jordan, and Dez) and they called whiter players Tony Romo, Jay Cutler, Cole Beasley, Dan Bailey, and Jason Witten by their last names (Romo, Cutler, Beasley, Bailey, and