Fifth Theory
The fifth theory that has been introduced by Sun Zi in chapter 3 is “The next best strategy is to attack his relationships and alliances with other nations”. Sun Zi stated that, in the diplomatic battle of ancient time, a country should uses diplomatic skill to collapse the alliance of the enemy. At the same time, it expands and strengthen its own allies, and also isolates the enemy in order to force its enemy to surrender. (严锴, 2014) Nowadays, this theory can be applied in business. A company needs to do its diplomatic work well so that can survive in business world.
One of the companies that has applied this theory is Google. Google is a huge, multinational technology company, which is famous in Internet-related services and …show more content…
Google had tried to extend its position in online advertising into display ads, the region where DoubleClick is the most powerful, for months. Google able to gain DoubleClick’s software and its network of relationships with the key players such as Web publishers, advertising agencies and advertisers through this acquisition. At that moment, this acquisition also temporarily brought the battle between Google and Microsoft to an end. In fact, Microsoft had been trying to fight Google in the area of online advertising business. This loss of DoubleClick undoubtedly would be a big setback for Microsoft. According to Jordan Rohan, a RBC Capital Markets analyst, “Keeping Microsoft away from DoubleClick is worth billions to Google.” (Story, …show more content…
For a company, time is a very important factor in achieving success. No matter how the company slices it, there are only twenty-four hours within a day, therefore a company need to be very careful with this precious limited resource. If a company has more control over its time, it definitely will has more availability. Through this theory, the company does not needs to consume a lot of time to think about other methods or strategies because its competitor can be defeated easily, on the contrary, it can use this precious time to carry out its other
The fifth theory that has been introduced by Sun Zi in chapter 3 is “The next best strategy is to attack his relationships and alliances with other nations”. Sun Zi stated that, in the diplomatic battle of ancient time, a country should uses diplomatic skill to collapse the alliance of the enemy. At the same time, it expands and strengthen its own allies, and also isolates the enemy in order to force its enemy to surrender. (严锴, 2014) Nowadays, this theory can be applied in business. A company needs to do its diplomatic work well so that can survive in business world.
One of the companies that has applied this theory is Google. Google is a huge, multinational technology company, which is famous in Internet-related services and …show more content…
Google had tried to extend its position in online advertising into display ads, the region where DoubleClick is the most powerful, for months. Google able to gain DoubleClick’s software and its network of relationships with the key players such as Web publishers, advertising agencies and advertisers through this acquisition. At that moment, this acquisition also temporarily brought the battle between Google and Microsoft to an end. In fact, Microsoft had been trying to fight Google in the area of online advertising business. This loss of DoubleClick undoubtedly would be a big setback for Microsoft. According to Jordan Rohan, a RBC Capital Markets analyst, “Keeping Microsoft away from DoubleClick is worth billions to Google.” (Story, …show more content…
For a company, time is a very important factor in achieving success. No matter how the company slices it, there are only twenty-four hours within a day, therefore a company need to be very careful with this precious limited resource. If a company has more control over its time, it definitely will has more availability. Through this theory, the company does not needs to consume a lot of time to think about other methods or strategies because its competitor can be defeated easily, on the contrary, it can use this precious time to carry out its other