Submitted by- Imran Ahmad Khan
Sun tzu and The Art of Business
Approximately two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. In the modern world, it has now been established that Sun Tzu's strategic principles can be applied to twenty-first century business.
Interestingly, it was suggested to Prime Minister Narendra Modi to have an in-flight reading of Sun Tzu’s classic en route to China, The Art of War, the book which Chinese people know by heart. Chinese businessmen know not just how to survive and prosper, but also how to capture the market. If businesses in India want to stand up to the Chinese threat to Indian markets, they need to counter the subtle, indirect, and low-key …show more content…
Since the goal of the business is to survive and prosper, one must capture the market. However, one must do so in such a way that the market is not destroyed in the process. A company can do this in several ways, such as attacking parts of the market that are under-served or by using subtle, indirect, and low-key approach that will not draw a competitor’s attention or response. What should be avoided at all costs is a price-war. Research has shown that price attacks draw the quickest and most aggressive responses from competitors, as well as leaving the market drained of …show more content…
Sun Tzu describes the many traits of the preferred type of leader. The leader should be wise, sincere, humane, courageous, and strict. Leaders must also always be “first in the toils and fatigues of the army”, putting their needs behind those of their troops. It is leaders with character that get the most out of their
Sun tzu and The Art of Business
Approximately two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. In the modern world, it has now been established that Sun Tzu's strategic principles can be applied to twenty-first century business.
Interestingly, it was suggested to Prime Minister Narendra Modi to have an in-flight reading of Sun Tzu’s classic en route to China, The Art of War, the book which Chinese people know by heart. Chinese businessmen know not just how to survive and prosper, but also how to capture the market. If businesses in India want to stand up to the Chinese threat to Indian markets, they need to counter the subtle, indirect, and low-key …show more content…
Since the goal of the business is to survive and prosper, one must capture the market. However, one must do so in such a way that the market is not destroyed in the process. A company can do this in several ways, such as attacking parts of the market that are under-served or by using subtle, indirect, and low-key approach that will not draw a competitor’s attention or response. What should be avoided at all costs is a price-war. Research has shown that price attacks draw the quickest and most aggressive responses from competitors, as well as leaving the market drained of …show more content…
Sun Tzu describes the many traits of the preferred type of leader. The leader should be wise, sincere, humane, courageous, and strict. Leaders must also always be “first in the toils and fatigues of the army”, putting their needs behind those of their troops. It is leaders with character that get the most out of their