Sun Studios Essay

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Sun Studios has lagged behind our competitors in the market for the past 5 years. Our box office receipts have fallen short and the success of our pictures has been moderate. To address our performance in the market and surpass investment goals we must strive to offer top decile entertainment and blockbuster movie offerings. To guide us in developing a higher level of entertainment and potential blockbuster production we compiled data from the top 50 movies during the years of 1937 - 2012.
Box office receipts can give us insight into what is happening in the theater market and how manage our finances in our production. Adjusting for inflation, the box office receipts appear to have a weak or nonlinear relationship with the years studied. This would indicate there is no correlation in box office receipts and the progression of years that we studied. The correlation we do see in the scatter graph bellow is consumers are spending less for movie at the box office year over year with the exception of hit movies that are blockbusters. A decline in sales could be due to consumers view movies in a different format such as DVD or streaming service, but return to the movie theater when there is a production very popular filled with action, drama or suspense. Gone with the Wind in 1939 and Star Wars in 1977 are examples of this. Mapping out production we need to look at the success
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Looking at World Box Office Receipts and the budgets of top 50 movies we studied we can see the results scatter chart below. There is a strong positive linear relationship with the budgets and box office receipts. Using this information in our production planning the more we invest in the budget of our production for talent, graphics, action, music and advertisement the more higher the return we can see in the box office. Great examples of this can be seen below in blockbusters like Titanic and

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