In a recent article published by The Guardian titled "Canadian gin company's campaign accused of cultural appropriation", we are shown the exploitation of Canada's Inuit population by gin company, Ungava. Cultural appropriation is the act of "borrowing" particular cultural elements and often in business, using them for profit. In this case, Ungava produced a commercial with culturally insensitive undertones and generalizations about the Inuit people. The general consensus in the Inuit community is that Ungava appropriated Inuit culture in order to sell their gin.
This article ties into chapter 3 because it relates to culture and business. Perhaps if Ungava had taken into consideration the cultural sensitivities of the Inuit
This article ties into chapter 3 because it relates to culture and business. Perhaps if Ungava had taken into consideration the cultural sensitivities of the Inuit