Summary: The History Of Under Armour, Inc.

Improved Essays
The History of Under Armour, Inc.
Under Armour was founded in 1996 by Kevin Plank, a 23-year-old former football player of the University of Maryland. Plank initially began the business from his grandmother's basement in Washington, D.C. After garnering enough revenue, he moved his business to the city of Baltimore. Since then, they have opened several stores and factory outlet locations in many different countries and states. In 2013, they opened their first Brand House (a large store dedicated to their products) in the city of Baltimore. In recent years, their brand has become increasingly active in the professional sports world, making many sponsorship deals.
The Goods and Services of Under Armour, Inc.
Products manufactured by Under Armour

Related Documents

  • Improved Essays

    Eleven years prior, school football player Kevin Plank became weary of changing the overwhelming, sweat-soaked cotton T-shirts under his pullover. He contrived a skin-tight engineered shirt that "wicked-away" sweat - and took advantage of a profound unmet need among competitors. Presently, Under Armour is the lord of the "pressure" athletic clothing business sector, coming to the distance down to the grade school play area, where its $20-$40 T-shirts and turtlenecks are must-have things. In the interim, CEO Plank has fanned out to offer everything from gloves to duffel sacks. That has sent deals taking off 56% a year since 2002, to $271.3 million in 2005.…

    • 620 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Ann Inc History

    • 790 Words
    • 4 Pages

    The third brand is Old Navy. Old Navy was founded in 1994 and got its name from a bar in Paris. In 1997, Old Navy became the first retailer to reach $1 billion in annual sales in less than four years of operation. (GapInc) The fourth brand is Athleta, which is based around fitness apparel for women.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The company known for is high end handbags started to experience the effect declining profits. Coach profits began declining due to department stores such as Macy’s closing many of their stores which sell Coach products. Outlet stores also cause a hit to the profits, offering clearance and high discounted items. This inspired the company to branch out. Recently, the Coach company purchased one of their competitors, the company of Kate Spade.…

    • 209 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    One of the pivotal characteristics of a strong brand presence is the ability of the company to concoct an on-going and consistent marketing plan that builds credibility and trustworthiness of the company throughout all exchanges in the process (Luxton, Reid & Mavondo, 2015). The leading challenge for numerous companies is ensuring that the interactions with their customers portray a consistent message across multiple channels (Pophal, 2015). Lululemon Athletica, although not without its issues, has done an excellent job at providing a consistent message throughout its various marketing channels. Lululemon keeps the focus of an active lifestyle at the forefront of its campaigns from the design of their webpage to the appearance of their emails…

    • 252 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Lululemon Case Study

    • 724 Words
    • 3 Pages

    Lululemon Athletica is a popular “lifestyle brand” that didn’t have the risk management to back up what occurred to them in 2013. This company was founded in 1998, by Dennis “Chip” Wilson. In 2008, Christine Day, joined the company as CEO, who pushed the strategy of “planned scarcity”. This strategy boosted demand by intentionally keeping their key products in short supply. They became so successful, and were able to charge prices as high as $100 for a standard pair of yoga pants.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Bill Bowerman Essay

    • 1079 Words
    • 5 Pages

    A small shoe company made by Bill Bowerman in 1966, but then renamed in 1978 has quickly transformed into one of the biggest American icons. Starting with just twelve hundred dollars in the bank, Nike has become an icon of not only America but of the shoe and clothing industries worldwide. When I think of buying equipment for any sport I immediately think of Nike and I believe that is what most people have come to their minds as well. Nike is popular everywhere and the highest of athletes as well as famous people always go for Nike.…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    American Eagle Case Study

    • 324 Words
    • 2 Pages

    Moreover, American Eagle’s strong influence permits to be part and thrive competitors such as Abercrombie and Fitch, and Urban Outfitters. The firm “competes with various local, national, and global apparel retailers, as well as the casual apparel and footwear departments of department stores and discount retailers, primarily on the basis of quality, fashion, service, selection and price” (Annual Report 2017, p.7). Actually, the company presents a strong positioning when stating its offers such as its high-quality casual clothing for women and men. Nonetheless, its competitors have also created a significant impact on customers and an increase in their revenues. For instance, by comparing Abercrombie and Fitch, and Urban Outfitters with American…

    • 324 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” There are three main strategies that Under Armour uses: 1. Growth Strategy: - Continuation to broaden the company’s product offering to individuals in a variety of sports and activities - To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013. - Develop the global awareness of brand name and strengthening its appeal. 2.…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Production Needs Under Armour currently manufacturers most of their products by third parties overseas. “In 2006, our products were primarily manufactured in Asia, Central and South America and Mexico” (Under Armour, 2016). However, their distribution center remains in Maryland. Only a select number of products though are filtered through their distribution center. When Under Armour enters the golf equipment business there are numerous factors to consider in obtaining the raw materials, manufacturing, and distribution.…

    • 860 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Shoes History

    • 1768 Words
    • 8 Pages

    The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible athletes. One of its major partnership is with one of the most recognized basketball players, LeBron James.…

    • 1768 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    Nike is a huge competitor is future-oriented, but Under Armour, and like it on behalf of the city of Baltimore, like the role of the…

    • 3426 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    As taxes are one of the largest expenses on both Adidas and Under Armour’s financials, it is important to identify the differences in both reporting and application of the deferred asset and liability that are created. Income tax expense for Adidas and Under Armour were 353M Euro and 154M Dollars (34% and 40% of EBIT respectively). This large expense and its corresponding balance sheet complements have a major impact on key ratios. One major difference is the classification of the Deferred Tax Asset and Liability. Under US GAAP, these are classed as either current or non-current while IFRS simply considers all Deferred Tax items as non-current.…

    • 951 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Knights Apparel Case Study

    • 1328 Words
    • 6 Pages

    The Survival of Knights Apparel When Knights Apparel made the decision to reopen a company that is based overseas in another country to assist in their production, the challenges began. Bozich wanted to eliminate unjust treatment that many individuals who work in factories overseas endure. It is crucial to communicate clearly, what the changes will entail along with addressing any dilemmas that may develop during the transition. This modification does not just affect the employees; it affects the company as a whole.…

    • 1328 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Under Armour was created by former University of Maryland football player Kevin Plank, in 1996. The company started with a simple plan to make a more advanced T-shirt that not only provided compression, but got perspiration off your skin rather than absorb it. The plan was for the shirt to also regulate temperature between hot and cold, and enhance performance. “Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout” (UA, Inc., 2018). Kevin Plank thought of this idea back in his playing days, when he hated that he would have to change his sweat-soaked cotton T-shirts throughout his days.…

    • 916 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Oligopoly Analysis

    • 424 Words
    • 2 Pages

    Industry and the organization As part of this project, we have selected the consumer apparel and footwear industry, which is represented by Nike Inc. About the company Nike Inc. is an American multinational corporation that designs, develops and markets sports footwear, apparel and accessories under its brand name. The company was founded in the year 1964 as Blue Ribbon Inc. , but was then named as Nike Inc. in 1970. The company is listed on New York Stock Exchange, under the ticker symbol of ‘NKE’, and is headquartered in Beaverton, Oregon. The dominance of the company in the industry can be cited from the fact that its brand sign ‘SWOOSH’ is valued at $19 Billion.…

    • 424 Words
    • 2 Pages
    Improved Essays