The credibility of a business is vital/significant to its success, for if a business can present itself well to an outsider, its reputation will flourish/thrive?. This means that businesses themselves will need to seek employees who can consistently present and deliver themselves to a high standard, including being well written. Unfortunately, businesses have not been satisfied with the level of written communication of its employees (reference here), and therefore there is a great need for this issue to be addressed. The aim of this essay is to explore the reasons why it is important to a business for its graduates to be well written. I will argue that writing is the main focus of a graduate’s job and therefore there is an obvious need for
