Seeing as he didn’t have access to as much campaign money as Sharpe James, he had to play tactfully and on a budget, Booker phoned as many colleagues and partners to aide in his pursuit which most of them supported. Moreover, Booker moved to the lower-class & more populated faction of Newark, New Jersey where he could connect with his voters in that social class. Likewise, Booker went door to door campaigning and talked with those who thought their voice didn’t make a difference.
Nevertheless, Sharpe James took yellow-journalism and ad hominem abusive into something much cruder and used it in his favor. Sharpe James had insight that someone out of Booker’s campaign was scene in Sights, a club centered around promiscuity. Contrarily, this is an example of ad hominem tu-quoque for Booker’s campaign later found out that James himself was also in the club at one point. Another example of Sharpe James’ ad hominem abusive was when he called Corey Booker a “faggot white boy”, mind you they are both of African American decedent so that argument is beyond invalid and just downright