The journalist in this article claims that, based on the research of the scientific article, the public views creativity as being linked to masculine traits (e.g., being risky and daring). This, based again on research, suggests that in many realms of the job force, the work done by men is more likely to be viewed as being more creative and desirable than the work done by females. Therefore, the journalist’s claim is associative because the journalist states, “Men more likely to be seen as 'creative thinkers '” (“Association for,” 2015). In addition, the journalist summarized most of the studies in the original research article, and the journalist ended his or her article with a quote from one of the research article …show more content…
Then, the participant would view three pictures of either the work of the fashion or architecture designer. There was not a significant difference in the creativity levels between the male and female fashion designers; however, there was a significant difference for the male and female architecture designers. Even though all of the participants in the architecture group for male or female saw the exact same pictures, males were thought of as being more creative than females. In the correlational Study 3, men at Ted Talks were thought to be more innovative and creative than women on the topics they discuss. In correlational study 4, supervisors found males to be more creative than female co-workers. In the last experimental study, male mangers who engaged in more masculine traits (e.g., risky, strategic business plan) was viewed as being more creative and deserving of rewards than females who engaged in similar masculine …show more content…
For example, companies who are involved in STEM look for employees who are creative; one can see that there are significantly more men than women in these “creative” fields. This could be due to companies thinking men as being more creative than females (gender discrimination); in turn, companies give out more bonuses and promotions to males over females. In addition, this study helps elucidate why there is such a disproportionate amount of males to female in STEM areas (e.g., M to F ratio for the engineering major at UT). Even though there were several experiments in the study, the main form of creativity focused here was the “outside the box” creativity in the work/business realm and not on other definitions of creativity (e.g., creativity that refers to figuring out how to bring together different communities and listening to other people’s