Summary Of Why She Buy By Bridget Brennan

The book “Why She Buys” by Bridget Brennan highlights women's preferences when it comes to product and services consumption. It also focuses on gender psychology makeup, demographic trends, and investment entirely on women, which enables one to understand women entirely. She further indicates that women play a major role and have a positive influence when it comes to effective success in marketing, and in a challenging economic environment. This paper highlights some of the key issues discussed in the book “Why She Buys."
Brennan’s ideas that women are the most powerful consumers greatly help business practitioners to make sound decisions in marketing. Through reading the book, one gets insights about how to sell their products and services …show more content…
According to the survey carried out, the author only focuses on a particular class of people. Brennan describes a “typical” woman who stays in hours in her car. For instance, she writes in her book, “I’m American and I do drink in the car. In fact, I drink a cup of coffee every morning on the way to work. It’s a tall thermos—you know, the kind you buy at Starbucks (Brennan, 2011, p.99).” In the world, there exist women of different wants and needs. The research conducted by Brennan is based only on one particular region America and does not consider the preferences of other women worldwide. Women's preferences change from region to region.
In conclusion, Brennan in her book has done a great job, in carrying out research, using case studies, and reviewing global trends, although her arguments are based on gender, especially women. The book contains interesting arguments, although it gives a sharp reaction to women, especially the way they are described. The book highlights the new strategies to reach the world most powerful consumers, which are women. Business practitioners should use this information to create new products and services to reap maximum