Whole food has been very successful in selling foods. It been able to attract many customers through “vegetable seduction”. John Mackey, CEO of Whole Foods, explains in the video what it meant by that. According to him, beauty is a very important part of the pleasure. People eat and buy with their eyes. If they are not attracted to a food, they are not going to buy it. As a result of this, they try to make customers happy by selling handsome food. For example, they sell organic and fresh food. The store is surrounded of yellow signs which are all organic. Most of the people prefer to consume meats that are not treated with antibiotic or hormones. According to the video, every one of their product item are organized by type of growth methods.
