How the Pursuit of Profit Drives the Test Prep Industry As many people are aware, America is a capitalist society motivated by profit. However, Alexandra Robbins describes in Chapter 13 of her novel, “The Overachievers: The Secret Lives of Driven Kids”, a specific industry that is driven by the pursuit of profit and that is the test prep industry. Before the new SAT was released the College Board “insisted that students’ scores could not be improved by coaching” (Robbins 299). That didn’t stop places like Kaplan and Princeton Review from making money “prepping” anxious teens. After the new SAT was released the College Board came out with an 889 page book costing $19.95 that was supposed to assist students in test prep. This book includes
