Summary Of The Novel 'Cool' By Robert Zukin

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Brooklyn became “cool” since it gave creative thinkers a space to thrive. As Zukin has stated, the power of real estate, government policy and the taste of middle class is what made Brooklyn authentic. This in a way begin the process of gentrification as the old neighborhood’s such as Bushwick made people, generations of people were up and coming from that neighborhood but it has shifted and now people go there stay but there is no sense of community. Now the native Bushwick residents’ positive and negative feelings about the growing change in their community vary because they have not built the neighborhood. They only came here to stay, that is why they do not have the backbone to stop outsiders to take over their neighborhood. Now as Bushwick

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