Your comment about it being unclear what/who represents the terms in Schmalensee’s (1985) along with the limited time frame studied brings up a great point. We shouldn’t be so quick to accept everything presented because it can be so easy to misunderstand something or for others to twist something to mean what it does not mean. It makes me think of a line from The Princess Bride when Inigo Montoya says “you keep using that word. I do not think it means what you think it means”. We may be reading through various articles and think this to ourselves once in a while when an author uses a term in a different way than we are used to seeing it.
I had an instructor that would ask use to define certain words. One of his favorites was love because
I had an instructor that would ask use to define certain words. One of his favorites was love because