Science is emphasized in the Plan B One-Step drug advertisement by analyzing women through the use of the macro level. The macro level is interested in scientifically stopping pregnancy by providing women with an emergency contraceptive that can stop fertilization from occurring (Haase, 2016, p. 15). Thus, the ad does not identify women as more than biological beings through a holistic a. In keeping with the importance of science in this ad, many of the terms used are medically and scientifically based. This is done to create a divide between health care providers and female consumers (Love, 1994, p. 19). By doing so, physicians are able to maintain the authority and power over women. Although, Plan B One-Step drug advertisement is for the
