Sharon Lamb and Lyn Mikel Brown the authors of Packaging Girlhood: Rescuing our daughters from Marketers’ Schemes, concur that retailers are responsible (Lamb and Brown 4). According to Lamb and Brown, retailers are not compassionate when it comes to selling their products. Retailers choose not acknowledge the devastating effects young girls endure due to their sexualized products (Lamb and Brown 25). However, media and retailers are not the only ones responsible for the sexualization of girls. According to the APA, some individuals have argued that retailers are supplying more sexualized items to keep up with society’s desires for them
