Summary Of Levy's 'Primacy Effect'

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Additionally, women are always talked about how they seek men’s approval but never how it is men that seeks the approval of women. Levy demonstrates that women dress and objectify themselves a certain way to get approval from males but fails to mention how males do the same for women. No one discusses how men do certain activities not because they want to but to uphold standards for a woman’s sake. For example, no one discusses how men attend certain functions like the gym not because they whole heartedly want to be fit but to mirror society’s image of them and fit in. They want to look a certain way because they know if they do not uphold to this standard that women will not find them attractive and give them the approval they so desperately seek. Levy argues that “men seem to like those women, those girly-girls, or like to look at them at least”, but society seems to likes those manly men that have biceps and are built because it means maturity (247). The point is, people will view others how they want to and approval is something that is a part of life. The problem is that when women seek approval it is inferiority and when men do it compassionate and understandable.

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