Summary Of Lane Bryant's New Lolierie Campaign

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During 2015, Lane Bryant started a new lingerie campaign that competed with Victoria's Secret. The campaign featured Ashley Graham the first plus size model to be featured in Sports Illustrate, Danielle Brooks of Orange is the New Black, Marquita Pring, Candice Huffine and more plus sized models. They were promoting their new Cacique line, with the slogan, ImNoAngel , this campaign represent a more body positive images by featuring thick women, and not your average models
Seeing that the campaign came back during the 2017 Emmy Awards with a stunning commercial, it is succeeding quiet well with a body positive idea. They continue to challenge conventional beauty standards and contribute to the conversation regarding fair representation of

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