Summary Of Jean Kilbourne's Advertisements

Jean Kilbourne stressed two main points about advertisements in her video (Jhally, 2010). The first one being that ads are creating an unrealistic expectation of beauty in women. The second one was that ads are teaching people to objectify women. Firstly, she believed that ads are creating a kind of unattainable beauty through things such as Photoshop. No woman truly looks like the models in magazines or in commercials. Those models do not even resemble that image. All those models are digitally edited. According to Kilbourne’s research into ads, the perfect women is a tall, skinny, flawless white woman. The average woman or girl cannot reach those perfect standards. That is why ads are hurting women’s and young girls’ self-esteem. In the ad below, the model’s skin is flawless almost airbrushed. Her hair is perfectly curled and she has a slender face. This is exactly the kind of image Kilbourne warns is setting unrealistic standards for women. …show more content…
She states the majority of ads show women as either an objects or some sort of beer or food. This encourages the mindset that women are nothing more than something to be used and consumed. This is dangerous mindset for women. The media’s portrayal of women as objects also does nothing to improve women’s self-esteem. When a woman is constantly seeing women shown as nothing more than objects, she may then begin to think of herself in that sense as well. The ad below is a prime example of the kind of objectification Kilbourne was warning people that it is hurting women and men. The ad shows a woman’s body as a beer bottle in a man’s