• Finance Department,
Finance department responsibilities is to create and maintain financial policies communicates and responds to issues raised by other departments within established timelines, provides expertise on accounting and tax issues. • Human resources Department,
The main responsibilities of HR are Benefits and Compensation, Compliance and Protection, and, Internal Communication and also Recruiting and Hiring.
• Customer relations Department
The main responsibilities of CRD are Handling Problems, Assisting with sales, Clerical Tasks, and handling after sale services to the customer.
• And one separate function for the restaurant Department.
To provide high quality, and tasty food, prov, ensure the health and safety of their …show more content…
Therefore, from that statement we realized that IKEA’s production strategy was given to the price. IKEA’s strategy is to keep the prices below the market price, especially less than the competitor’s price. Its products have the same quality as the competitor’s quality but its 50% cheaper than the competitor products. This method is more attractive to the customer because IKEA has managed the quality and the price together, and these two points are what concern the customers buying decisions.
This strategy is implemented by reducing the cost of production, and that is achieved by balancing the design, manufacturing and distribution expertise. By designing the products in such way can reduce its transportations cost, and saving the raw materials in manufacturing, and distributing channel is easy and absorbable , no harmful contents to the environment is used , all this characters will add a value to IKEA , and will make its production strategy a successful one.
Promotion strategy …show more content…
They entered the German speaking regions of Switzerland where they tested themselves in a small region similar to Scandinavian. Kampard traveled extensively, visiting potential suppliers and convincing them to become exclusive IKEA suppliers. The following target was Germany which is culturally close to IKEA’s roots. There were several regulatory obstacles and in Germany, well established and large furniture chains were formidable foes opposed to the competitive entry. The use of the Swedish flag and the blue-yellow colors was challenged because the IKEA subsidiary was incorporated German company (IKEA GmbH). IKEA GmbH become very successful, and thus was accepted, being voted German marketer of the year in 1979. The acceptance of IKEA’s way of doing businesses was helped by the fact that IKEA had enlarged the entire market by its low prices, and some of the established retailers adopted the same formula in their own
Finance department responsibilities is to create and maintain financial policies communicates and responds to issues raised by other departments within established timelines, provides expertise on accounting and tax issues. • Human resources Department,
The main responsibilities of HR are Benefits and Compensation, Compliance and Protection, and, Internal Communication and also Recruiting and Hiring.
• Customer relations Department
The main responsibilities of CRD are Handling Problems, Assisting with sales, Clerical Tasks, and handling after sale services to the customer.
• And one separate function for the restaurant Department.
To provide high quality, and tasty food, prov, ensure the health and safety of their …show more content…
Therefore, from that statement we realized that IKEA’s production strategy was given to the price. IKEA’s strategy is to keep the prices below the market price, especially less than the competitor’s price. Its products have the same quality as the competitor’s quality but its 50% cheaper than the competitor products. This method is more attractive to the customer because IKEA has managed the quality and the price together, and these two points are what concern the customers buying decisions.
This strategy is implemented by reducing the cost of production, and that is achieved by balancing the design, manufacturing and distribution expertise. By designing the products in such way can reduce its transportations cost, and saving the raw materials in manufacturing, and distributing channel is easy and absorbable , no harmful contents to the environment is used , all this characters will add a value to IKEA , and will make its production strategy a successful one.
Promotion strategy …show more content…
They entered the German speaking regions of Switzerland where they tested themselves in a small region similar to Scandinavian. Kampard traveled extensively, visiting potential suppliers and convincing them to become exclusive IKEA suppliers. The following target was Germany which is culturally close to IKEA’s roots. There were several regulatory obstacles and in Germany, well established and large furniture chains were formidable foes opposed to the competitive entry. The use of the Swedish flag and the blue-yellow colors was challenged because the IKEA subsidiary was incorporated German company (IKEA GmbH). IKEA GmbH become very successful, and thus was accepted, being voted German marketer of the year in 1979. The acceptance of IKEA’s way of doing businesses was helped by the fact that IKEA had enlarged the entire market by its low prices, and some of the established retailers adopted the same formula in their own