Summary Of Extra Gum's Love Story

Decent Essays
When it comes to gum, romance usually isn’t something that you think about, but when Extra Gum released their commercial The Story of Sarah and Juan in 2015 it most likely changed a lot of people’s minds- gum equals romance. Extra took this level of an emotional love story farther by using Elvis Presley’s classic “Can't Help Falling in Love” sung by Haley Reinhart which might have you wiping tears away by the end.
This ridiculously adorable commercial tells a story of two high school sweethearts who end up getting engaged by the end of the ad. The love story starts out as a cliché of a simple act of sharing a piece of gum. Sarah offers Juan a piece of gum in every scene which is later a connection to show that something so small can make

Related Documents

  • Improved Essays

    Pathos Pathos, is a persuasive quality that provokes pity or sadness. It is uses in many ads, newspapers, magazines, etc. to demonstrate positive and negative emotions, such as frustration, anger, love, or respect. My advertisement of my choice, goes above and beyond to set a thought provoking scene, that seems to lift your spirit, while also making you tear up a little. This emotional technique makes the advertisement hit home, and relates with everyone’s life, and family matters.…

    • 363 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Extra Gum Commercial

    • 897 Words
    • 4 Pages

    The commercial intentionally included perfect moments, music with lyrics that could cause a lot of emotions, and depicted the couples character development so that the audience could get attached to the characters. The targeted audience Extra wanted to reach out is young teenagers who seek love. As the soft piano strains of “Can’t Help Falling in Love” by Haley Reinhart’s cover shimmer in the background all throughout the video, they make viewers become emotional. The lyrics transfer a feeling of happiness and love to make the viewers believe and get the audience emotionally invested in the commercial, and better yet, the couple’s story. By using storytelling and making the audience get emotionally involved, Extra shows that they represent more than just selling their product; they represent love.…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Pepsi Rhetorical Analysis

    • 1309 Words
    • 6 Pages

    Nowadays, we live in a globalized world where technology provides great opportunities for cross-cultural communication. Furthermore, it is a fact that most companies use different kind of technologic sources such as TV commercials, websites, and so on, to present their products to the general public. However, if companies want to expand its brand to the global market, it is important that they are aware of cultural differences and its possible influence on the people’s behavior. As an illustration, Pepsi, a multinational beverage company, has been responsible for creating a great quantity of commercials which have been shown across the globe. When analyzing Pepsi Company’s use of rhetorical appeals via two commercials, the company’s use of persuasion becomes obvious; moreover, Pepsi’s commercials are established in accordance with the culture where the product is intended to be sold.…

    • 1309 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Every day nearly 43 children are diagnosed with some type of cancer. Cancer is the leading cause of deaths for children under the age of 19. St. Jude childrens hospital works to research different types of diseases and cancers to help find a cure. In this commercial the author uses pathos and logos to reach adults with children to try and get them to donate money to the St. Jude’s children's hospital to help fund their research to help cure different types of cancer. The author of this commercial used many techniques to attempt to reach his audience.…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Later, there is a scene in a car where they are on their first date and Sarah offers him a stick of gum once again. The scene changes again and they are shown in a park lying on a picnic blanket, holding hands, and kissing. Time passes and they are shown looking into each other 's eyes and she then offers him another stick of gum. They show a few more scenes, such as them on their prom night, when they went to the park, and when they were looking into each other 's eyes. In another scene, they are arguing and they make up by Sarah giving Juan a stick of gum.…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Alexus Ford English 101-10513 14 Oct. 2017 Professor Cuaves Rhetorical Strategies in: ASPCA Commercial Ft Sarah McLachlan The American Society for the Prevention of Cruelty to Animals is a non-profit organization dedicated to preventing cruelty to animals. Based in New York City since its inception in 1866, the organization’s mission is “to provide effective means for the prevention of cruelty to animals throughout the united states. The ASPCA commercial achieved the sole purpose of swaying its viewers into being more inclined to donate to the organization through pathos, logos, and ethos.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    “Boy meets girl” and they live happily ever after... or not. (500) Days of Summer is the pure definition of a “complicated” relationship. Although one of the main characters, Summer, told Tom, another main character, that she didn 't want to be “anyone 's anything” at the start of their relationship, of course her actions proved to be a lot different than her words. Subsequently, the main point of the movie was love is real, but it depends on fate. There were many stages of the main character’s “relationship” that corresponds with what we have learned this semester about communicating with others.…

    • 1652 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    “Life isn’t about finding your limits. It’s about realizing you have none.” In this commercial it uses ethos, pathos,and logos because it's trying to prove the audience that anyone can achieve anything in the future and there are no limits, making them feel motivated. Also its convincing people to “just do it” when they want to try or do something. This commercial is about the narrator talking through the commercial saying what each person will do in the future or what they'll achieve.…

    • 556 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Chaucer does not believe that courtly love provides a useful set of rules and behaviours to guide men and women in their relationships, because in the Miller’s Tale he seems to be mocking the idea of courtly love. Through the analysis of the two major characters, Nicholas and Absolon, their adherence to the rules of courtly love and the relative success in their relationships explains what Chaucer is telling us about courtly love. Both characters adhere to the rules of courtly love, however only one is successful in winning Alison over. Nicholas, the poor, clever scholar rents out a room in John’s house and takes a liking to Alison. He begins a forbidden affair with John’s wife that is characterized by secrecy and adultery: “My husband is…

    • 412 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    “Maddie” is a heartwarming commercial produced by Chevy Automotives in 2014, that takes us on a journey with the two main characters: a woman and her golden retriever, Maddie. With a soft, mournful piano ballad playing in the background, we observe as a woman, in her late twenties, stands beside an aged golden retriever, smiling sadly, and pets the frail creature. We witness an intimate moment between her and Maddie, as the dog lays calmly in the veterinarian’s office. Smoothly changing scenesthe ad takes us to a sunny, bright day, where we see the woman relaxing on the couch with a warm drink and savoring the time spent cuddling with her dog. Furthermore, we watch another special moment unfold between the woman and her dog as the scene transitions…

    • 1960 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    February 1979, a Coca-Cola commercial staring “Mean Joe Greene” aired for the first time and was loved by every American watching. The commercial won a Cilo Award for best advertisement of the year. Thirty-Eight years later it is still believed to be one of the best Super Bowl commercials of all time. Never mind the fact that so many great commercials have been played during the super bowl since 1979, but to be considered by the public as one of the best commercials with the lack of quality and technology they have today is amazing. The author’s main goal was to show that drinking Coca-Cola will make you happy and the creator of this commercial should be praise by the simple yet effective delivery.…

    • 873 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Brotherly-Love Coca-Cola is a well known product in the United States and throughout the world. The company puts out millions of dollars worth of ads and commercials every year. The commercials are there to attract a wide variety of audiences to want to buy the product.…

    • 1034 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In contemporary America, young adults are infatuated with the classic love story. Whether it is Twilight or The Notebook, romantic movies and novels have become increasingly more popular and continue to be successful in the young adult market in America. Wrigley’s “Give extra, get extra” campaign for Extra gum, whose brand strategy is about making meaningful connections, addresses this captivation with love stories among America’s youth in their most recent ad. The ad, which is titled “The Story of Sarah and Juan”, focuses on the romantic connection between Sarah and Juan, starting right from the moment they meet, up until Juan proposes to Sarah. Released in October of this year, Extra gum aimed at tailoring “The Story of Sarah and Juan”…

    • 1134 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Haagen-Dazs Argument Commercial Reflection Paper The commercial starts with an Italian man entering his home with some groceries and flowers. He says “Hello, my love” in Italian. The skinny Italian woman in the kitchen turns around and smashes a dish to the ground. She yells out “I’m leaving” in Italian with which the man responds “Not again”.…

    • 1342 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Love, according to Webster, is “a strong affection for another arising out of kinship or personal ties.”. For some, this definition of love expresses the way people develop a mutual understanding of one another to attain a level many are unable to reach. Others may believe love can happen by the chance of a glimpse and bind them together by that unknown force without any preceding knowledge of the person. In The Canterbury Tales by Geoffrey Chaucer, the “Knight's Tale” shows that love is greater than any other power. Chaucer composed the tale to convey the idea that love brings about unforeseen outcomes.…

    • 899 Words
    • 4 Pages
    Improved Essays

Related Topics