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Summary Of Chipotle Burrito Chain

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After Chipotles chain’s recent health outbreaks that sickened dozens of people, Steve Ells, Chipotle’s founder, chairman and co-CEO of the company sent his apologies and is looking to continue the changes in the organization to prevent this from happening again. To reach the public the company took different approaches by running a letter from him outlining the chain’s comprehensive food safety plan in major daily newspapers. In the Dec. 16 letter, the company hired external food safety consultants to look at the food safety standards and is implementing high-resolution sampling and testing that is “unprecedented in the restaurant industry” to prevent contaminants such as E. coli. The burrito chain plans to do more TV advertising and direct

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