In Malcolm Gladwell 's New Yorker article “The Tweaker,” he opens with a quote from the late Steve Jobs saying “I 'll know it when I see it” to introduce that Steve Jobs was not a genius inventor but, a brilliant tweaker. Gladwell recognizes that Steve Jobs was an exhausting, and complicating man. Jobs would see models or items, demand that he did not like it and then describe, make or have other people make other options until he decided which one he liked best. Gladwell shows that Jobs was alike other tweakers of previous generations, for his technique of taking ideas and tweaking them to his liking. In Malcolm Gladwell’s “The Tweaker,” Gladwell uses quoting, referencing, historical anecdotes and supporting details in order to create an ethos…