The type of consumer that will likely purchase goods at BeGood Clothing are people who place a high value on giving back. Psychographic segmentation identifies the customers who display these values. Demographic segmentation is important because people in the same demographic tend to have similar views. By using both psychographic and demographic segmentation groups BeGood will better understand their target market. BeGood targets consumers in the Generation Y and higher social class demographics because they tend to spend more on high end clothing. Also, they look for customers who place a high value on social responsibility. BeGood allows its customers to buy quality products that also meet their customer’s need to give back. By offering
