Photo and home is equivalent to the “Pomelo Schema” in “Made to Stick” [3]. Instead of using exhaustive and professional descriptions, Anil provided a schema consisted of “prerecorded information stored in our memory” [3]. Thus, people immediately pictured a home, a house with a locked door. Anil successfully delivered the message of storing images with safety and privacy.
Anil utilized vivid demonstration to make the ideas of Google Photo concrete. In his presentation, he played with his own photo library in front of thousands of people. He tried to emphasis on the intelligent photo management in Google Photo (1:05:15 – 1:06:01). However, the function “Helps you organize and bring moments to life” [2] is an abstract idea. People did not understand how Google Photo could help in managing photos. In “Made to Stick”, Chip Heather and Dan Heather describes that “trying to teach an abstract principle without concrete foundations is like to trying to start a house by building a roof in the air” [4]. Anil needed a concrete idea that everyone could easily understand. Therefore, he presented a simple example, by showing how his selfie was automatically organized into his “Face” folder. The audience learned how the product manages photos, and concreteness made it sticky [5]. …show more content…
To explain how Google Photo “made it easy to share” [2], Anil explained and demonstrated the whole process of sharing photos. From searching the images to receiving links, Anil provided detailed explanation which made the presentation like a Google Photo tutorial. “Made to Stick” describes that claims can be “more believable” by adding “concrete details” [6]. In Anil’s presentation, he made the sharing photos more tangible to people. People could see the close interaction between users and the product, which convinced them that Google Photo has an excellent sharing
Anil utilized vivid demonstration to make the ideas of Google Photo concrete. In his presentation, he played with his own photo library in front of thousands of people. He tried to emphasis on the intelligent photo management in Google Photo (1:05:15 – 1:06:01). However, the function “Helps you organize and bring moments to life” [2] is an abstract idea. People did not understand how Google Photo could help in managing photos. In “Made to Stick”, Chip Heather and Dan Heather describes that “trying to teach an abstract principle without concrete foundations is like to trying to start a house by building a roof in the air” [4]. Anil needed a concrete idea that everyone could easily understand. Therefore, he presented a simple example, by showing how his selfie was automatically organized into his “Face” folder. The audience learned how the product manages photos, and concreteness made it sticky [5]. …show more content…
To explain how Google Photo “made it easy to share” [2], Anil explained and demonstrated the whole process of sharing photos. From searching the images to receiving links, Anil provided detailed explanation which made the presentation like a Google Photo tutorial. “Made to Stick” describes that claims can be “more believable” by adding “concrete details” [6]. In Anil’s presentation, he made the sharing photos more tangible to people. People could see the close interaction between users and the product, which convinced them that Google Photo has an excellent sharing