Ana Fajardo - Marketing Manager is writing her memo to address John Lopez - President on how to improve her sales and develop her brand. Your main goal for the note is to let you know that advertising is a very useful marketing strategy, like your sales, expanding the market and creating and advertising the name in the market. Also, she talks about buying new printing equipment to attract more customers. Moreover, it offers show new suggestions for clients with respect to advertising, such as direct mail advertising, presentation of cover letters, postcards, promotional campaigns, sponsoring diverse types of events and
