Gautam Naik (writer for The Wall Street Journal), wrote the article "A Baby, Please. Blond Hair, Green Eyes” (2009), which details one clinics cosmetic approach to genetically modifying children. Naik supplements his article with background on the underlying topic (how PGD was used in the past and how it can progress), statistical data (a U.S. survey on genetic modification), and testimonial evidence (stating that doctors are opposed to the idea of designer babies). His purpose is to inform readers about the world of gene selection and the way it could potentially progress in order to let the public form an opinion based on facts not speculation. The intended audience is readers of The Wall Street Journal and whoever happens to come across
