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Summary: Google Play In Pop Culture

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Brianna Tanguay
FYS: Google Play in Pop Culture

Chapter 6: Courting Supporters for Independent Media
Summary:
In Chapter 6 of Spreadable Media: Courting Supporters for Independent Media. JFG discusses distribution and promotion. When there’s a lack of promotion budgets, distribution is often used through social media. It reviews the change in “modes of production, alternative genres of content, and new relationships between producers and audiences” to spread media content. (JFG 232) The free sharing of content allows companies to reach audiences interests. But, this means they don’t have the upper hand when it comes to their work being known because they have to search for audiences while people who use promotion to spread their content

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