Summary: Fitnessfast

FitnessFast, which is currently formed from eleven fitness centers in Sydney, is attempting to expand the number of centers to twenty and attract more customers. In regards to making the decision about a new promotional strategy, FitnessFast first needs to determine which target segments the firm should pursue. People who wish to improve their physical look and people who wish to lose weight are the best target segments because both of these groups, in contrast with other target segments, most possibly make long-term plans to exercise. In other words, there might be a large number of consistent profits from people who need to frequently spend time and money on having physical training. In addition, these target segments take up approximate fifty percent of the total market. In terms of people who focus on getting a strong or slim figure, these people whose age is from eighteen to thirty – five might be interested in various kind of parties and fitness. Due to the profile of these potential customers, shopping mall promotions and …show more content…
Due to these interests, outdoor billboards and local newspaper advertising might be the best promotional strategies for this target segment. The local newspaper advertisement might be more reliable than other types of advertisements because reporters need to make surveys of local companies and collect a large number of comments to decide whether or not to post the information. When looking at this and the age group of the target market, it seems that newspapers would be the best way to reach them. Beyond that, outdoor billboards might reflect higher economic power and the higher scale of FitnessFast, so these people might associate the brand of FitnessFast with more professional services with more expensive prices and prefer to pay for these