In conclusion, customer data must be well protected not only for the sake of Fitbit Inc.’s brand but also for Fitbit Inc.’s social responsibility (Stilgherrian, 2014). Fitbit Inc. has continued to grow based on customers’ trust. All those suggestions can greatly help Fitbit Inc. to solve data security problems and benefit the company’s business. As we mentioned above, enhancing company’s data encryption practices and convey the importance of customer data security protection to employees is basic method that Fitbit Inc. can control internal security system. The key is every employee involved in customer data security plan that eliminate personal mistake may impact the company. The second suggestion is leverage the external union as a resource
