In order for apartment complexes to recruit residents into their leasing office they need to necessitate advertising, as well as all the aspects that come with advertising well. A prime example of a widely used genre to help achieve this goal of recruitment is pamphlets brochures, leasing contracts and floor plans. Pamphlets and Brochures can vary in style, layout, color selection and information, however they all share one common goal of catching the eye of people looking for a place to live and trying to bring them to the leasing office over other competitors. Consequently, the main group to utilize the brochures is the prospective residents looking for a place to live, and the leasing staff that then provides more information and personalized
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The title is always colorful, centered at the top, or in bold font. Something that makes it stand out to where the reader knows what he or she is going to be reading about. The brochures include pictures of all the best amenities of the apartment community. For example, the units, pool, gym, study rooms or common areas. A short sentence or two explaining what is being seen, as well as something interesting about the amenity follow the pictures. For example, “Our rooftop pool featuring the best breathtaking views of Tucson,” or “If you live at The Hub, this kitchen could be yours.” Followed by these pictures and intriguing facts is always something to the fact of, “Come into out leasing office for more information… located at…” These couple examples help the leasing office achieve their goal of bringing in the prospective resident to persuade them by all means to sign the lease.
Once applied and ready to sign, another genre comes into play, the leasing contract. Still written by the leasing office, while the prospective readers are the new tenants. The leasing contract follows a very precise format. Normally ranging between 15-20 pages, leasing contracts are long and boring. The structure includes bolded titles, lines separating sections, font ranging from small to
The title is always colorful, centered at the top, or in bold font. Something that makes it stand out to where the reader knows what he or she is going to be reading about. The brochures include pictures of all the best amenities of the apartment community. For example, the units, pool, gym, study rooms or common areas. A short sentence or two explaining what is being seen, as well as something interesting about the amenity follow the pictures. For example, “Our rooftop pool featuring the best breathtaking views of Tucson,” or “If you live at The Hub, this kitchen could be yours.” Followed by these pictures and intriguing facts is always something to the fact of, “Come into out leasing office for more information… located at…” These couple examples help the leasing office achieve their goal of bringing in the prospective resident to persuade them by all means to sign the lease.
Once applied and ready to sign, another genre comes into play, the leasing contract. Still written by the leasing office, while the prospective readers are the new tenants. The leasing contract follows a very precise format. Normally ranging between 15-20 pages, leasing contracts are long and boring. The structure includes bolded titles, lines separating sections, font ranging from small to