Case Study on
Sula Vineyards
Business Strategy
King's College
Submitted by:
Somila Koirala
IAU ID: 102231
Sula Vineyards
Introduction:
This case is based on a business in the field of Indian Winery called Sula Vineyards. It was established by Rajeev Samant in October 1998 on his family ancestral land of 30 acres. He was grown up in Mumbai, India. He passed his schooling from Cathedral School and later he chose Stanford University, from where he graduated with Bachelor’s degree in Economics further he finished Master’s degree in Engineering. After coming to India his first experiment was agriculture and tried all sorts of crops, mangoes and roses …show more content…
Sula defied bureaucratic and administrative deterrents at every period and it took over two whole years to gain license to produce wine
• Soil and climate was a challenge for wine production
• Indian beverage market was dominated by other drinks, but not wine.
• Bank was against Samant due to no tract of his business line.
• Due to poor distribution of product, there was slow turnover of Sula in market.
• Lack of awareness as there was no right market to display the product.
• He attempted to improve the way of viticulture in India and has made open root supplies of the critical grape varietals grew far and wide. (Pearce II & Robinson, (14th) 2014)
• Sula's advantage report seemed to need strengthening. Association advancement had up to this point been financed through getting; banks were bringing their voice up as to risks they were taking.
• Challenges of Marketing; as Indian wine brand was barely heard and were unreasonably exorbitant than a bit of French wines sold in India.
• Other challenges could be getting the straggling leftovers of th world to find Sula …show more content…
i.e. low cost strategy
• Should concentrate in consumer’s consuming habit.
• Should invest in research and ideas.
Summary:
Sula Vineyards stands as a strong contender among its competitors in the market. Many promotional activities were conduct in order to develop the awareness on health benefits of wine. Many of company fail when they are at growth stage. One should study the markets and consumers. No products shall continue if customers don’t like the taste, texture. For making wine the climate, soil, maturation every single component is important.
References
IMD. (2011, June 20). Sula Vineyards - When opportunity overcomes challenge. Retrieved from http://www.imd.org: http://www.imd.org/news/Sula-Vineyards-and-the-Indian-wine-revolution.cfm
Lopez, R., Gilinsky, A. J., & Shah, J. (2014). Sula Vineyards. In J. A. Pierce II, & R. B. Robinson, Business Strategy (pp. 30-1). McGraw-Hill Irwin.
Pearce II, J. A., & Robinson, R. B. ((14th) 2014). Strategic Management: Formulation, Implementation, and Control. McGraw-Hill
Sula Vineyards
Business Strategy
King's College
Submitted by:
Somila Koirala
IAU ID: 102231
Sula Vineyards
Introduction:
This case is based on a business in the field of Indian Winery called Sula Vineyards. It was established by Rajeev Samant in October 1998 on his family ancestral land of 30 acres. He was grown up in Mumbai, India. He passed his schooling from Cathedral School and later he chose Stanford University, from where he graduated with Bachelor’s degree in Economics further he finished Master’s degree in Engineering. After coming to India his first experiment was agriculture and tried all sorts of crops, mangoes and roses …show more content…
Sula defied bureaucratic and administrative deterrents at every period and it took over two whole years to gain license to produce wine
• Soil and climate was a challenge for wine production
• Indian beverage market was dominated by other drinks, but not wine.
• Bank was against Samant due to no tract of his business line.
• Due to poor distribution of product, there was slow turnover of Sula in market.
• Lack of awareness as there was no right market to display the product.
• He attempted to improve the way of viticulture in India and has made open root supplies of the critical grape varietals grew far and wide. (Pearce II & Robinson, (14th) 2014)
• Sula's advantage report seemed to need strengthening. Association advancement had up to this point been financed through getting; banks were bringing their voice up as to risks they were taking.
• Challenges of Marketing; as Indian wine brand was barely heard and were unreasonably exorbitant than a bit of French wines sold in India.
• Other challenges could be getting the straggling leftovers of th world to find Sula …show more content…
i.e. low cost strategy
• Should concentrate in consumer’s consuming habit.
• Should invest in research and ideas.
Summary:
Sula Vineyards stands as a strong contender among its competitors in the market. Many promotional activities were conduct in order to develop the awareness on health benefits of wine. Many of company fail when they are at growth stage. One should study the markets and consumers. No products shall continue if customers don’t like the taste, texture. For making wine the climate, soil, maturation every single component is important.
References
IMD. (2011, June 20). Sula Vineyards - When opportunity overcomes challenge. Retrieved from http://www.imd.org: http://www.imd.org/news/Sula-Vineyards-and-the-Indian-wine-revolution.cfm
Lopez, R., Gilinsky, A. J., & Shah, J. (2014). Sula Vineyards. In J. A. Pierce II, & R. B. Robinson, Business Strategy (pp. 30-1). McGraw-Hill Irwin.
Pearce II, J. A., & Robinson, R. B. ((14th) 2014). Strategic Management: Formulation, Implementation, and Control. McGraw-Hill