The issue with this era was that now society was starting to adopt the begining of gender roles. Where the man works and brings home “the bacon”, while the wife stays home cares for the children, cooks and cleans. In this era, a division between who was helping the family survive and whose role mattered more began. During this time, successful marriages had spouses that help eachother fulfill the need of being loved and showing the other romance.To have a satisifying marriage during this time period marriages started to become more emotional and not just based on the need for survival. The companionate era falls towards the middle of Maslow’s hierarchy, while the last era falls at the top.
Lastly, the self-expressive era (1965-present), females began feeling the need to be more than just housewives and bare children. Now, women wanted to help provide financially to the household, further their education, and define who they are. Women now wanted a marriage where their spouse supported their ambition and continue to help them develop into someone better. All of this is located at the top of Maslow’s hierarchy,