Successful Regional Execution Of At & T 's National Merchandising Strategy

1359 Words Oct 5th, 2016 6 Pages
High energy, results oriented professional with 18 years of quality management experience in both Sales and Marketing. Established record of fast-track growth based on consistent contribution to the bottom line results. Excellent reputation as an outstanding leader and strategist who exceeds goals and objectives


Retail Merchandising Effectiveness Manager, 1/2014 - Present (GA/SC/NOLA)
Responsible for the successful regional execution of AT&T’s national merchandising strategy in company owned and dealer locations, ensuring alignment with brand standards and supporting AT&T customer experience.
• Key facilitator between Regional and HQ team, providing direction and support to local market leaders while delivering market insights and championing market level requirements
• Deliver by weekly Retail Marketing updates to the VPGM leadership teams
• Managing all aspects of merchandising/training in various locations in multiple states (Georgia, South Carolina, and Gulf States)
• Improving merchandising evaluation scores from 80% to 98% for ATTR/AR by leveraging Visual Merchandising training, iPOG and the “Report An Issue tool”
• Leading efforts in improvements in sales performance due to design and development of new training programs including manuals, Reset Score card (performance reporting)
• Collaborating cross-functionally; working with Corporate Real Estate teams to ensure completion of build-outs, remodels, and acquisitions in market for both AT&T…

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