Want to learn how you can plan an engaging Pinterest campaign, but not sure how to do it? Then read on.
Pinterest is an online visual bookmark that offers a plethora of stunning images that inspire viewers across the world. As a lifestyle platform, it showcases creative and awesome ideas, from arts and crafts to fashion and home decoration.
Just like Facebook and Instagram, Pinterest helps increase engagement and boost brand awareness. Through a Pinterest contest, you can encourage viewers to interact with your business, thereby building stronger relationships that can win over clients, or even get more sales.
How to Host a Successful Pinterest Contest
Whether you’re just starting on Pinterest or you want to add fun and excitement in your digital marketing efforts, try hosting a Pinterest contest. …show more content…
Make clear contest rules.
Make it easy for your viewers to join your contest by creating clear rules and mechanics. The last thing you want is to discourage your viewers to skip the contest because of confusing guidelines. Aside from having clear rules for the contest, make sure that it's inexpensive, fun, and entertaining.
4. Use stunning visuals.
Pinterest has the power to capture audiences with stunning visuals. So it’s best to make use of colorful, eye-catching graphics or photos to attract more viewers. Aside from this, make sure to focus on creating striking captions that will entice the readers to view the image. Additionally, learn to place relevant keywords in your captions. 5. Offer a worthy prize.
To draw more attention to your contest, offer great giveaways. Make sure to choose prizes that are relevant to your brand and can be useful to your target audience. Most importantly, let your audience know what items or prizes are they going to win. Always bear in mind that the higher the value of the prize, the more people you can expect to enter the contest.
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