Her father Theo Harrison created small company named ‘Industrial Training Agency’ and at some point he changed his plans and wanted to leave England to pursue new life. Emma was working at British Steel when her father made her offer to manage the company on his behalf as otherwise the firm would have to go into liquidation2. Although Theo promised to …show more content…
Entrepreneurship Route for creating A4e
Source: Summarized from different resources
With economy downturn market demand was towards professional labour beyond the ordinary experience in steel and mining industries. With innovative approach to identify (knocking door policy) and address the needs of the market (deliver various training to those out of work) made valuable desire to help jobless people feasible and attractive. Emma had important role to vision prosper growth of the company as otherwise it would not be possible to survive at recession time with limited resources she had on hands.
She exercised opportunity to benefit from finding resolution of problems of thousands people to find jobs with a new skills gained through training provided by A4e30.
Although one of the important criteria for vision is to be realistic31 very few people could believe that Emma to turn £100,000 firm being close to liquidation to transform into £150,000,000 revenue business with over three thousand people employed and dealt with 50,000 people to help to find job.
Elements of success (Figure