KNOW YOUR MARKET Understanding the peculiarities of every market is key to succeeding in marketing. Every intending market has different needs, aspirations, beliefs, values, etc. So, the fact that one product or service succeeds in one market does not guarantee success in another. To know the market you intend to do business with, research must be carried out. A good way to start is by asking questions. Attempt to know if the same product you wish to sell, or service you wish to render has ever been offered to the market in question. If it has, did it fail or succeed? If it failed, what caused the failure? And if it has never been offered to this market, what are the possibilities of success and failure? When all these questions (and more)
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To avoid this, it is important to order for just a few samples that can be tested by close friends, family members, and especially people who have knowledge of the product. When this integrity test is passed, you can go ahead to bring in the whole bulk. BE SURE, BE CONFIDENT, NEVER LIE The product or service one sells or renders is a direct representation of that person. Folks have a lot to say about a person by the products or services such a person offer. To effectively market, you need to be very sure about every word said because; the customer who is paying has a way of holding the marketer by his words (in …show more content…
DO NOT DOWNPLAY OTHER PRODUCTS OR SERVICES In the bid to market your product or service, never say bad things about other products or services, or portray them as been inferior to yours. That is unhealthy competition. Smart customers will believe that you have nothing original to offer. PROVIDE A WARRANTY FOR YOUR PRODUCT Customers need assurances of the product or service they have paid for, and warrantees are sure ways to achieve that. No matter how short the duration of the warranty, provide it any way. If a potential customer sees that you trust your product to deliver without fail (even for a few months), there is a great chance that potential customer will patronize you. CREATE A GOOD RELATIONSHIP WITH YOUR CUSTOMERS For most customers, it goes beyond the business transaction. Customers tend to do more business with marketers that seek to know their wellbeing (in the most respectful way of course). And you must always be available to attend to the customer (even) after the transaction, especially when it has to do with the product or service you have offered. This builds trust and makes more room for business to
To avoid this, it is important to order for just a few samples that can be tested by close friends, family members, and especially people who have knowledge of the product. When this integrity test is passed, you can go ahead to bring in the whole bulk. BE SURE, BE CONFIDENT, NEVER LIE The product or service one sells or renders is a direct representation of that person. Folks have a lot to say about a person by the products or services such a person offer. To effectively market, you need to be very sure about every word said because; the customer who is paying has a way of holding the marketer by his words (in …show more content…
DO NOT DOWNPLAY OTHER PRODUCTS OR SERVICES In the bid to market your product or service, never say bad things about other products or services, or portray them as been inferior to yours. That is unhealthy competition. Smart customers will believe that you have nothing original to offer. PROVIDE A WARRANTY FOR YOUR PRODUCT Customers need assurances of the product or service they have paid for, and warrantees are sure ways to achieve that. No matter how short the duration of the warranty, provide it any way. If a potential customer sees that you trust your product to deliver without fail (even for a few months), there is a great chance that potential customer will patronize you. CREATE A GOOD RELATIONSHIP WITH YOUR CUSTOMERS For most customers, it goes beyond the business transaction. Customers tend to do more business with marketers that seek to know their wellbeing (in the most respectful way of course). And you must always be available to attend to the customer (even) after the transaction, especially when it has to do with the product or service you have offered. This builds trust and makes more room for business to