Introduction
In this paper, I will be exploring the customers, competitive situation, and strategy of Subway in detail. With my work experience and research on the organization, I will thoroughly explain the topics previously mentioned.
Customers
Target Customers We Have and Want to Keep
According to Subway’s website, their target customers are young adults between the ages of 16 and 39, although paying customers of all ages can enjoy their menu offerings. The global chain is also popular with fitness enthusiasts and people who are trying to lose weight, due to the prior endorsement of Jared Fogle, who claimed significant weight loss from eating their Subways on a daily basis. He was their spokesperson for nearly 15 years, which is why customers came to recognize him in Subway’s advertisements. Subway’s customers are the type of customer who knows what they want and how they want it made. They want healthier choices other than what many other fast food establishments are offering on their menus, which is why they patronize Subway now. Other fast food competitors do not offer, or at least are not perceived to offer as many healthy choices for young people on the go, who crave something healthy and delicious. There are other options for them, but there are not as quick and convenient, compared …show more content…
They want food that is not particularly healthy, and/or seek other food products, but Subway does not seek to meet those needs because they are currently specialized in sandwiches and salads. Organizations such as McDonald’s, Wendy’s, and Burger King are currently meeting their needs because they offer the food products they want, as well as the drive-thru service that is desired. However, customers who do not want burgers or fries all of the time, but still crave that drive-thru service provide possible future markets for Subway to break
In this paper, I will be exploring the customers, competitive situation, and strategy of Subway in detail. With my work experience and research on the organization, I will thoroughly explain the topics previously mentioned.
Customers
Target Customers We Have and Want to Keep
According to Subway’s website, their target customers are young adults between the ages of 16 and 39, although paying customers of all ages can enjoy their menu offerings. The global chain is also popular with fitness enthusiasts and people who are trying to lose weight, due to the prior endorsement of Jared Fogle, who claimed significant weight loss from eating their Subways on a daily basis. He was their spokesperson for nearly 15 years, which is why customers came to recognize him in Subway’s advertisements. Subway’s customers are the type of customer who knows what they want and how they want it made. They want healthier choices other than what many other fast food establishments are offering on their menus, which is why they patronize Subway now. Other fast food competitors do not offer, or at least are not perceived to offer as many healthy choices for young people on the go, who crave something healthy and delicious. There are other options for them, but there are not as quick and convenient, compared …show more content…
They want food that is not particularly healthy, and/or seek other food products, but Subway does not seek to meet those needs because they are currently specialized in sandwiches and salads. Organizations such as McDonald’s, Wendy’s, and Burger King are currently meeting their needs because they offer the food products they want, as well as the drive-thru service that is desired. However, customers who do not want burgers or fries all of the time, but still crave that drive-thru service provide possible future markets for Subway to break