Subway Case Analysis Essay

1279 Words 6 Pages
College of Business and Public Policy

09/09/2013

TABLE OF CONTENTS COMPANY OVERVIEW 3
SUBWAY COMPETITION 3
TARGET CUSTOMERS 5
MARKETING TECHNOLOGIES 5
CURRENT ANCHORAGE MARKET…………………………………………………………...7
NEW SUBWAY LOCATIONS 9

COMPANY OVERVIEW

Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according to Forbes Magazine, is the largest single-restaurant chain globally with 40,043 locations in 102 countries around the world.
SUBWAY COMPETITION
As any other big company associated with food,
…show more content…
Among Subway’s strongest competitors are McDonald's, KFC, Wendy’s, and Dairy Queen.
Figure 1. Subway SWOT Analysis

Figure 1 represents Subway SWOT analysis (retrieved from http://www.strategicmanagementinsight.com/swot-analyses/subway-swot-analysis.html, 09/08/2013)
One of the main advantages that Subway has over these other restaurants is that they offer much healthier food. People are not going to find fries and greasy burgers at Subway, instead they will try to make a better choice with promotions such as subs with 6 grams of fat or less, and eventually they will feel good about eating out while still eating healthy.
Subway beat McDonalds at some point in terms of having the most stores around the globe. Another competitive advantage is Subway allows its franchisees to choose their own food suppliers, so that the store can access the best and freshest ingredients. In addition, customers can see the Subway team making their food.

TARGET CUSTOMERS
Nowadays, many people have very busy schedules and it became a luxury to prepare food at home every day. People are so occupied with work, school, and family activities, that they simply do not have the time to prepare three meals every day. Fast food restaurants are a great help when it comes to people on the run.
Initially, Subway’s target customer is a health-conscious consumer, though they also try to go beyond in order to increase the company’s share of the fast food market. Subway

Related Documents