Subway Advertisement Analysis Essay

Advertisements can catch anyone’s eye. They can be bold or small, quiet or loud, but always make a statement. These statements can be controversial and get more attention than projected. The advertisements can show opinions and facts that can be surprising to some readers. Subway called to public attention an advertisement that showed obesity is a problem plaguing children and adults. They claim that eating Subway is promoting a healthier lifestyle for the consumer that reduces the amount of Obesity targeted at their demographic. What are they really advertising? This advertisement is displaying that with a healthy meal, society can avoid obesity.

To begin with, advertisements are extremely eye grabbing. They attract the reader to the page …show more content…
The United States Department of Health and Human Services found that, “Without intervention, extremely obese children may continue to suffer from obesity as adults. Overweight adolescents have a seventy percent chance of becoming overweight or obese adults and an eighty percent chance if a parent is overweight or obese.” Therefore, the Subway advertisement caption is incorrect and is lying to the consumer. Subway is claiming there is an eighty percent chance of an obese child becoming an obese adult when in fact it is only a seventy percent chance. Subway increased the number to make it more shocking to the consumer, and invoke fear in them. This scares the consumer because not everyone is overweight but most consumers feel they are overweight even when they are not. Subway is taking the consumers insecurities and vulnerabilities and using them to their advantage. They were not exactly lying, but extorting the truth in their favor. This shows that this advertisement is not truthful in their attempt to reach and entice the consumer to buy a Subway sandwich meal. Subway is advertising that the consumers family, along with the rest of the world, is going to become obese if they do not eat Subway