Subliminal Advertising And Its Effects On Society Essay example

1567 Words Nov 15th, 2015 7 Pages
1) What is the definition of Subliminal Advertising? Subliminal advertising is when companies use specific images or sounds to entice consumers to buy and remember their products without the consumers knowing these images or sounds are being used. How does Subliminal Advertising connect to Mass Media? Subliminal advertising connects to mass media because when you 're watching your favorite television show, advertisers use these messages to have consumers remember their products. Many times, you will see a character in a show drinking a specific drink or you will see an image of a product and that will influence a consumers mind.

2) Why were Americans so upset when Vance Packard published his book, The Hidden Persuaders? Americans were upset with Vance Packard 's book because the book exposed the dishonest tricks advertisers used to promote their products. They thought the same way advertisers were using this method to influence their mind, the government was also using it to carry out messages. Communistic were also utilizing it to take on supporters and cults were also making use of this method to brainwash people.

What was the response of network TV? In June of 1958, network television and the National Association of Broadcasters outlawed the use of subliminal advertising.

3) Explain the experiment using popcorn and Coca Cola. Make sure you discuss the person who created the experiment and discuss the final outcome when the experiment was repeated.
The popcorn…

Related Documents