Subliminal Advertising And Its Effects On Society Essay example
2) Why were Americans so upset when Vance Packard published his book, The Hidden Persuaders? Americans were upset with Vance Packard 's book because the book exposed the dishonest tricks advertisers used to promote their products. They thought the same way advertisers were using this method to influence their mind, the government was also using it to carry out messages. Communistic were also utilizing it to take on supporters and cults were also making use of this method to brainwash people.
What was the response of network TV? In June of 1958, network television and the National Association of Broadcasters outlawed the use of subliminal advertising.
3) Explain the experiment using popcorn and Coca Cola. Make sure you discuss the person who created the experiment and discuss the final outcome when the experiment was repeated.